Top 10 CPG Solution Companies - 2020

Over the past few years, the consumer packaged goods (CPG) industry has evolved rapidly with ever-changing consumer preferences. The penetration of digital technology into retail space has allowed brands to meet consumer demands by selling directly to them from online delivery to personalized kits. In 2019, we witnessed retail giants Amazon and Walmart thrive with their CPG marketplaces and are now the industry leaders. A prime factor to their success is the strategy behind capitalizing on changes in consumer behavior, emerging channels, and the advent of smaller customer-centric digital brands.

For CPG companies to execute successful business strategies, digital marketing has become mandatory. Fueled by consumer behavior data, they are adopting an omnichannel marketing strategy to reach consumers through digital channels and drive profits. A predominant trend that can be expected to soar in 2020 is influencer marketing. With social media influencers authentically engaged with a product and showcasing its value, consumers follow suit inspired to realize the real-life product usage. In addition to a robust online presence, brands need to create exciting offline engagement as well. The younger generations, especially Gen Z, have begun to prefer physical stores over online shopping, as they can feel more connected and also evaluate them before purchasing. This may be a sign of pivot back towards the traditional brick-and-mortar stores. Retailers such as Amazon are already leveraging IoT technology to create cashier-less and line-less stores.

Another industry trend expected to proliferate is the wider adoption of home delivery services. With convenience and price savings, delivery services are an excellent option for consumers as well as CPG companies. Besides, global events such as COVID-19 have increased demand for delivery services, and this is likely to become stable in the future. Furthermore, subscription-based services have disrupted nearly every industry, and it’s no different in the CPG industry. The subscription models curate precise recommendations and services for specific customer needs enhancing personalization and consumer experience.

In light of these significant technological advancements today, CIOReview has compiled a list of CPG solution and service providers to assist enterprise leadership in staying ahead of the curve and thrive in the competitive marketplace. With exceptional technological acumen and numerous success stories up their sleeves, many of these companies have consistently proven their expertise in robust CPG solution and service landscape.

We hope this issue of the CIOReview helps you build the partnership you and your firm need to adopt efficient business strategies. We present to you CIOReview’s, 10 Most Promising CPG Solution Providers-2020.

Top CPG Solution Companies

NAILBITER uses video metric analysis to observe, understand, and uncover patterns to how the consumer shops at the store. The way NAILBITER works is simple—the company invites shoppers to record their shopping and consumption (of CPG categories),via an app on the shopper’s phone. Shoppers make a short video and sometimes share their thoughts with NAILBITER, about the products and shopping experience, choosing to say as little or as much as they want to. NAILBITER’s “always on” approach provides clients with shoppers’ feedback annually, quarterly, or on preferred time-frames. Alternatively, the platform can also interact with shoppers and consumers on a question, and answer basis should the clients need a more direct or specific answer to the queries about their product’s performance on the aisle.

AFS Technologies

AFS Technologies

AFS Technologies develops software solutions to support consumer goods companies, especially in food and beverage, in driving productivity and effectiveness to maximize profitability.The company is a Global Market Leader in AI and Mobile First Software Solutions For CPG Companies, Food Distributors, and Food Manufacturers.With experience developed over its 30+ year history, AFS serves more than 1,250 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value

Bedrock Analytics

Bedrock Analytics

Based in Oakland, California, the Bedrock Analytics team brings together decades of collective experience in CPG, product management, marketing, analytics and technology.Bedrock’s engineering team has deep roots in big data, application development, and algorithmically driven analysis. With pedigrees that include tech giants like Microsoft, Amazon, and Pinterest, Bedrock engineering is focused on building for scale, delivering the most powerful, and fastest cloud-based analytical services available today.

Blacksmith Applications

Blacksmith Applications

Blacksmith Applications is a SaaS technology company offering trade management software and consulting to CPG retail and foodservice organizations.Our applications, FORGE and GoSimple, enable program creation, claim settlement, and analytical capabilities.Our customer list includes organizations such as General Mills, Unilever Food Solutions, Conagra Brands, The KraftHeinz Company and more.The Blacksmith Applications team is comprised of professionals with decades of CPG experience and we stand apart from ordinary solutions not only in the capabilities of our application but also in our industry knowledge.

Blueshift

Blueshift

The Blueshift ONE solution incorporates best-in-class TPM, TPO, demand planning, business intelligence, customer planning and budgeting solutions. A company that operates with a true Integrated Business Plan will have a single consensus forecast across all functions - allowing ongoing strategic decision making. The ONE solution enables senior management to make informed decisions tactically and operationally, ultimately driving profitability and improving customer relationships

CPGToolBox

CPGToolBox

CPGToolBox is the only cloud-based Trade Promotion Management (TPM) software solution built on the Salesforce.com platform. Managing trade promotions in the cloud eliminates IT hardware, Software, Servers, Infrastructure costs, and Maintenance concerns.The CPGToolBox solution can be deployed quickly and easily allowing manufacturers to be up and running within four months

RW3 Technologies

RW3 Technologies

RW3 is a leading business solutions provider of strategic consulting, custom reporting, analytics, competitive pricing data collection services, and flexible in-store retail execution applications for Consumer Goods companies. RW3’s solutions offer end-to-end visibility to enable alignment of business processes with performance measures and goals, and provide the critical intelligence necessary to optimize on-shelf availability - ultimately increasing speed-to-shelf, expanding market share and maximizing ROI. RW3’s process-centric approach offers a distinctive expertise in business enterprise applications and dynamic dashboard reporting capabilities, with proven competencies in both the manufacturing and retail sides of the industry

Spring Global

Spring Global

Spring is unique in its ability to support double-byte characters. This means our apps can be used with multiple languages, currencies and even the most complex tax systems. As a result, your CPG business can expand into new international markets with ease.Spring’s cloud-based CPG software applications are compatible with both iOS and Android systems. Because they are built in HTML5, they can be accessed from practically any device. They also offer easy integration with your back-office ERP and CRM systems.Spring productivity applications help consumer goods manufacturers grow sales by integrating and optimizing all of their retail activities. Our mobile solutions give field reps the tools they need to execute important tasks quickly

Symphony Retail AI

Symphony Retail AI

With more than 30 years of customer-centricity at the heart of everything we do, Symphony RetailAI helps business leaders and their teams identify, activate, and realize opportunities for profitable growth – more efficiently and effectively – in today’s highly competitive omni-channel environment. From category management and marketing to supply chain and retail operations, we provide the industry’s only truly integrated AI-enabled solutions, tailored for the nuances and volume of FMCG/Grocery retail. Founded on CINDE and GOLD enterprise solutions, Symphony RetailAI’s innovations span the retail value chain, providing actionable insights that drive improved performance and CPG collaboration – and ultimately, revenue and margin growth.

T-Pro Solutions

T-Pro Solutions

Inspiring and supporting Consumer Packaged Goods (CPG) companies with innovative Trade Promotion Optimization software to efficiently analyze and manage their Trade Promotion investment in a “Software as a Solution” (SaaS) environment.T-Pro focuses on quality Predictive Analytics and Optimization solutions, allowing companies to bring together the necessary disparate data sources to effectively analyze and plan their business in timely and efficient manner so that more than 50% of their $175B investment actually reaches the consumer